Philadelphia
Museum of Art
Philadelphia
Museum of Art
PMA wanted to notify greater Philadelphia that the PMA would be open and free to the public to celebrate black history month. They requested video, social media video, and still photography. And they wanted it fast.
INSTAGRAM?
TIK TOK?
YOUTUBE SHORTS?
A best practice is to always produce video for different screens. Smartphone. iPad. Big-screen TV. Get the picture? PMA knew they needed variety for multiple screens.
-
Sasha Suda
George D. Widener Director and CEO of the Philadelphia Museum of Art. Ms. Suda is flanked by Communications Director Norman Keyes and executive DEI consultant Tabb Bishop
-
Al Atkins, Jr.
Miller Worley Deputy Director for Diversity, Equity, Inclusion, and Access, hiladelphia Museum of Art
-
Karleen Gardner
Kathleen C. Sherrerd Deputy Director of Learning and Engagement, Philadelphia Museum of Art . Ms. Gardener is pictured with executive consultant Tabb Bishop who guided the PMA through new DEI initiatives.
Where Are Your Customers?
The PMA needed content produced in different dimensions to scale for web, broadcast TV, and social media video.
Video’s Awesome. So is Photography. Why not Both?
